TraffiCalm Systems is concerned about privacy on the Web. As such, we have created this Privacy Policy to let you know how TraffiCalm Systems assembles and safeguards your information related to this Site. This Privacy Policy works in conjunction with the Terms of Use, but does not modify or supersede it.

1. TraffiCalm Systems’s Collection and Use of Your Information

A. Personal Information.

1) Logging On. Like most Internet sites, TraffiCalm Systems uses your IP address to help diagnose problems with our server and to administer this Site. Your IP address is also used to gather broad, demographic information. This information is for internal use only and will not be disseminated to advertisers. However, name and specific registrant information is not linked to broad demographic data.

2) Submitted Information. In certain areas of the site, TraffiCalm Systems asks you to provide it with personal information in order to submit contact or information requests. TraffiCalm Systems may use the contact information to send you information about TraffiCalm Systems and the products that it has to offer. Generally, TraffiCalm Systems may collect the demographic and profile data for internal use only to tailor your experience at our Site, showing you material that TraffiCalm Systems thinks you might be interested in, and displaying the material according to your preferences.

3) Purchases. When you make an online purchase, the information you provide allows TraffiCalm Systems to process and fill your order, and to notify you of your order status. To complete the order, TraffiCalm Systems will need to know your credit card brand, credit card number and expiration date. Once an online order has been confirmed, credit card information is not reused or stored. When you provide any part of the requested information, you certify that any information that you provide, including without limitation, any information related to identification, billing and marketing, is truthful, accurate, complete and updated. As more fully described in Paragraph 4, your browser communicates with a secure server and all information you submit is encrypted, keeping it private. This technology makes it safer to transmit your credit card information over the Internet. Only authorized TraffiCalm Systems employees have access to stored information. TraffiCalm Systems safeguards information according to established security standards and procedures, and TraffiCalm Systems continually assesses new technology for protecting information. TraffiCalm Systems employees are trained to understand and comply with these information safeguards. For more information regarding security, see Paragraph 4.

B. Cookies. “Cookies” are pieces of data sent from a Web server to a Web browser that enable a Web server to identify users that visit a site hosted by that server. TraffiCalm Systems may use Cookies in order to identify you to this Site so that TraffiCalm Systems can provide more customized information and services to you. In addition, this Site may contain advertisements that may contain Cookies. To disable the use of Cookies by your browser, review your browser’s preferences and options.

C. Other Information. You may choose to send TraffiCalm Systems a question via e-mail, register for a special service or otherwise communicate with TraffiCalm Systems. TraffiCalm Systems uses such information to communicate with you and to enhance this Site to better meet your needs.

2. Aggregate Data. TraffiCalm Systems may: (a) extract information that does not identify you specifically, commonly referred to as Aggregate Data, from the personal information, Cookies or other information collected on this Site; and (b) use such Aggregate Data for internal and/or commercial purposes. You hereby grant TraffiCalm Systems and its agents and third party licensors an unrestricted, exclusive, perpetual and no cost right to develop, relicense, sell, analyze, use and exploit such Aggregate Data in accordance with the guidelines set forth in this Privacy Policy.

3. Right to Opt Out. You may choose whether to receive direct marketing communications relating to TraffiCalm Systems. If you do not want to receive such information, you should contact TraffiCalm Systems, in accordance with Paragraph 6, and request to “opt out.” Upon receipt and processing of an opt out request, TraffiCalm Systems will not include you in any future marketing communications. You may also use the information contained in the Updating Email Subscription section of our Help Center for other opt out options.

4. Security; No Liability. TraffiCalm Systems and its third party licensors have implemented security measures to help protect against the risk of loss, misuse and alteration of any information under TraffiCalm Systems’s control. Specifically, TraffiCalm Systems uses the industry standard secure socket encryption protocol to safeguard the security of your transactions. When making a purchase or entering personal information, SSL technology encrypts your information in an effort to prevent others from obtaining it. Nevertheless, such security measures may not prevent all loss, misuse or alteration of information on this Site, and TraffiCalm Systems is not responsible for any damages or liabilities relating to any such security failures. Furthermore, this Site may contain links to other sites. TraffiCalm Systems is not responsible for nor can TraffiCalm Systems ensure the privacy practices or content of such other sites.

5. Modification of Privacy Policy. TraffiCalm Systems may change this Privacy Policy at any time by posting the changed or amended Privacy Policy on the Site. Your continued viewing of or use of this Site following the posting of any changes to this Privacy Policy will signify your assent to any such changes or amendments.

6. How to Contact TraffiCalm Systems. You may contact TraffiCalm Systems with questions or comments regarding this Privacy Policy and this Site by visiting our contact page.