Why is Wrong Way Alert™ needed?

Studies show that wrong way crashes are among the most dangerous of collision situations. In fact, a recent study confirmed that wrong way crashes are 100 times more likely to be fatal than other highway crashes. This reality has been a growing concern for many years and there is a consensus that a set of wrong way signs protecting highway off-ramps just isn’t enough. While there are various options available to alert wrong way drivers, this approach has not been highly effective due to the frequencies of how often the wrong way drivers are intoxicated or otherwise impaired. Until now, there has not been an effective warning system affordable enough to incorporate into our highway infrastructure. With the Wrong Way Alert System, adding layers of warning to dangerous off ramps is no longer cost prohibitive.